Celebrating Hispanic Heritage Month: Honoring Legacy, Culture, and Power

Hispanic Heritage Month is here and for us at Lipstickroyalty, it’s more than just a month-long celebration. It’s a moment to reflect, reconnect, and honor the incredible influence, resilience, and richness of Hispanic and Latinx communities across the globe.

From September 15 through October 15, we take time to celebrate the voices, traditions, and powerful contributions of those who’ve shaped culture, industry, and history past, present, and future. And while these 30 days shine a national spotlight, the impact of Hispanic heritage is something we witness and honor every single day.

Why This Month Matters

This isn’t about token recognition. This is about deep roots, real legacy, and generational brilliance. Hispanic Heritage Month is a reminder that the tapestry of American culture is inseparable from the creativity, entrepreneurship, and leadership of Hispanic and Latinx people.

At Lipstickroyalty, this celebration is deeply personal because our founder and CEO, Shawn Nelson, proudly carries the legacy of her ancestors who came to the United States on the historic Freedom Flights from Cuba. Her great-great-grandparents took that bold journey in search of a better life, planting roots that would flourish through generations. Shawn was born in Miami, the first of her family’s Miami-born generation, after both her parents—New York natives—migrated south to build new beginnings.

With a multicultural heritage that includes Cuban, Puerto Rican, Costa Rican, and Trinidadian roots, Shawn’s upbringing was steeped in rhythm, resilience, and rich storytelling. Her late father, of Costa Rican and Trinidadian descent, instilled in her a love for culture and a commitment to authenticity. This diverse background has shaped everything from the way Lipstickroyalty tells stories to how we show up for our clients.

Our Heritage, Our Drive

Representation isn’t just about identity it’s about impact. At Lipstickroyalty, we serve clients across all walks of life, but we hold a special place for minority-owned businesses, brands, and creators who often go unseen and unheard in traditional media spaces. Shawn’s story is a reminder that our identities are powerful—and sharing them opens doors not only for ourselves, but for those coming after us.

We believe in:

• Telling stories with heart and history

• Creating platforms for underrepresented voices

• Bringing cultural context into PR, marketing, and branding strategies

This month, we honor those who came before us—who sacrificed, who survived, who thrived—and we recommit to telling stories that matter.

Our Commitment During Hispanic Heritage Month & Beyond

We’re using this month to:

• Celebrate and highlight Hispanic and Afro-Latinx creatives, clients, and collaborators

• Share stories that reflect the spectrum of Latinx culture

• Provide resources for minority entrepreneurs seeking visibility and media coverage

If you're a Hispanic or Latinx creator, brand, or business looking to share your story know that we are here, we see you, and we want to help you shine.

Visit www.thelipstickroyaltyagency.com to learn how our team can support your journey through storytelling, strategy, and public relations that centers culture and legacy.

Con cariño <3