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Who We Are

The Lipstickroyalty Agency offers integrated public relations services and brand management services to female minority entrepreneurs, creators, corporations, non-profits, athletes, government agencies, and small business owners throughout the United States and Internationally. 


We provide our clients with strategic counsel across the wide range of public relations, advertisement, crisis management, event coordination and visual services. 


We combine traditional public relations tactics (researching, then writing and pitching stories to the media to get stories about our clients online, in print or on TV) with social media public relations tactics to skillfully respond in real time to critics, crises, recalls, conflicts, accidents and other emergencies. 


Combining both methods helps our company to reach both traditional and new age ends of the market spectrum. Our company can analyze any business, individual, or organization, find the companies message and translate that message into positive media. 




The Lipstickroyalty Agency focuses on placing clients into positions to succeed.  We create detailed campaigns with each client based on the needs of their businesses. We focus on using our services and connections to empower and uplift the growing female minority community of entrepreneurs and business owners. 

Our agency has attracted a large network with strong relationships and we are able to leverage those relationships to get our clients appearances on various media outlets, build lasting relationships for our clients in critical markets and build on or attain new skill sets. We then manage those relationships and help to reach target audiences and effective channels. We customize all campaigns based on the needs of the client. 


Our founders Shawn Nelson and Regina Smiley are Florida A & M University alumni. They have established a great rapport with their communities Nationally and Internationally. 


Regina currently serves as the financial secretary for the Women’s Basketball Chapter of the FAMU National Alumni Association and both she and Shawn are members of the Miami Chamber of Commerce.


For the last 10 years, Shawn and Regina have been advocates for change through their innovative public relations measures and community involvement.

Clients & Partners

Our clients and partners are the backbone of our business. We believe in building strong relationships and collaborations with them to achieve mutual success.   We understand that each client is unique, and we tailor our approach to meet their specific needs and goals. Whether it's a small startup or a large corporation, we strive to provide personalized solutions that drive growth and maximize their potential. Our partnerships play a crucial role in our continuous growth and development. We work closely with industry-leading companies, organizations, and experts to bring cutting-edge technologies, innovations, and best practices to our clients. Our partners share our vision of excellence and together we aim to create a positive impact in the market.

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