As the devastating wildfires rage across the West Coast, our hearts ache for the individuals, families, and businesses who have been directly impacted by this ongoing tragedy. We are deeply committed to community, resilience, and unity in times of crisis. Today, more than ever, we extend our thoughts, prayers, and unwavering support to all those affected.
The Impact of the West Coast Wildfires
The fires have caused unimaginable destruction, with thousands of acres burned, countless homes and businesses lost, and entire communities displaced. As of , January 9, 2025, reports indicate that thousands of structures, including residences and small businesses, have been destroyed across Los Angeles County alone. Air quality across the region has plummeted, forcing millions to remain indoors, and the courageous firefighters and first responders are working tirelessly to contain the blazes in dangerous conditions.
Creators, entrepreneurs, and small business owners—the backbone of many West Coast communities—are among those grappling with immense loss. The fires have disrupted livelihoods, postponed creative projects, and dismantled years of hard work. We recognize their pain, and as champions of creativity and innovation, we want to amplify their voices and extend support.
Community: Our Anchor in Crisis
Whether it’s a wildfire, hurricane, snowstorm, or another natural disaster, one constant shines through: community. It’s in our nature to rally together, lend a hand, and remind one another that no one is alone. When we come together, we rise stronger.
At Lipstickroyalty, we understand that community is the glue that binds us in moments of turmoil. We’ve seen the power of unity during countless projects and initiatives we’ve championed, and we believe that now is the time for all of us to embrace this spirit more than ever. Through small acts of kindness, donations, or simply spreading awareness, we can be the support system that so many desperately need.
Resources for Those in Need
For those displaced or directly impacted by the fires, there are resources available to assist you during this difficult time:
American Red Cross: Provides shelters, disaster relief, and recovery support. Visit redcross.org or call 1-800-RED-CROSS.
Federal Emergency Management Agency (FEMA): Offers disaster relief assistance for housing, food, and recovery. Visit fema.gov or call 1-800-621-3362.
United Way of Greater Los Angeles: Directs funds and services to communities in need. Visit unitedwayla.org.
California Community Foundation’s Wildfire Relief Fund: Provides immediate and long-term support for those affected by wildfires. Visit calfund.org/wildfire-relief-fund.
Global Empowerment Mission (GEM) in partnership with Bethenny Frankel's bstrong Initiative: GEM, alongside Bethenny Frankel's bstrong, is distributing cash cards to assist displaced individuals in purchasing essential items.
California Fire Foundation: Through its Supplying Aid to Victims of Emergency (SAVE) program, the foundation provides $250 gift cards to eligible victims, offering immediate financial relief.
World Central Kitchen: Founded by Chef José Andrés, this organization delivers immediate food relief to evacuees and first responders, ensuring access to nutritious meals during crises.
Los Angeles Regional Food Bank: This food bank is actively feeding affected households, relying on cash and food donations, as well as volunteer support, to meet increased demand.
Pasadena Humane Society: Dedicated to rescuing and caring for evacuated animals, ensuring pets receive shelter and medical attention during the wildfires.
Set Active, Madhappy, and Entire Studios: These fashion brands are contributing to relief efforts by donating supplies and clothing to support affected communities.
United Way's West Coast Wildfire Relief Funds: United Way has established relief funds to provide immediate and long-term recovery support to those impacted by the wildfires.
Airbnb.org : Offering free temporary housing to evacuees and first responders through its platform, connecting those in need with available accommodations.
Animal Wellness Foundation: Providing care and shelter for animals affected by the wildfires, ensuring pets and wildlife receive necessary assistance.
The Salvation Army: Supporting evacuees and first responders with emergency relief, including shelter, food, and long-term assistance to aid in recovery efforts.
Additionally, if you’re looking to help, consider donating to these organizations or supporting local businesses affected by the fires. Every contribution, no matter the size, makes a difference.
Standing in Solidarity with Businesses and Creators
We are no stranger to the importance of small businesses, creatives, and changemakers. These individuals and organizations are often the lifeblood of their communities, bringing people together through their passion and dedication. The West Coast wildfires have disrupted this essential work, and as an agency built on empowering brands and creating meaningful experiences, we stand in solidarity with them.
In moments like these, we must uplift and support the creators and businesses who face unique challenges. Whether through digital platforms, donations, or amplifying their voices, we have the power to make a difference.
Hope on the Horizon
As we watch the devastation unfold, let us remember that hope is a powerful force. The West Coast has weathered challenges before and emerged stronger because of its incredible people and resilience. Together, we can rebuild what was lost and reignite the spirit of creativity, connection, and growth that defines the region.
We remain committed to being a part of that recovery. Our team is here to support, uplift, and provide resources to help communities and businesses thrive once again.
To all those impacted by the fires, know that you are not alone. We are holding space for your healing, recovery, and rebuilding. Together, we’ll rise stronger than before.
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