Ashley Flete Immerses Herself in the Future of Culture at Miami Art Week 2025
- Lipstickroyalty Agency Staff
- Dec 8, 2025
- 4 min read
Last December, we had the honor of preparing Ashley Flete to host Gymshark’s Lift Miami Week, marking the start of what would become a transformative year for her career. That moment set the tone for everything that followed.
From serving as the vibrant on-camera host for a global fitness brand, to attending New York Fashion Week and making an impression at California Style Week, to partnering with local brands and stepping deeper into her evolution as a media powerhouse Ashley has spent 2025 building momentum, visibility, and influence with intention.
So, it felt only fitting that as the year came full circle, Miami Art Week became the backdrop for her next chapter of cultural immersion and creative expansion.
This year, Ashley, the media mogul, lifestyle influencer, journalist, and on-camera host, stepped into the heart of the action at BitBasel and its signature events at the iconic Sagamore Hotel South Beach, continuing a year defined by purpose, presence, and extraordinary growth.
Over the course of the weekend, Ashley experienced multiple activations, but the highlights were clear:
BitBasel’s “Fingerprints of Humanity” fair
The Iconic Sagamore Brunch on Saturday
The Queens Gathering, BitBasel’s women-centered summit on Sunday
Together, these moments reflected exactly where Ashley is headed as a storyteller and cultural force.
BitBasel: Where Art, Tech, and Humanity Meet
BitBasel has become one of Miami Art Week’s most forward-thinking fairs, transforming the Sagamore known as “The Art Hotel”into a hub where digital art, emerging technology, and cultural storytelling collide.
This year’s theme, “Fingerprints of Humanity,” invited guests to explore the stories and signals shaping our future through everything from blockchain-powered works to immersive installations and even “moon archives” that imagine how human creativity might be preserved beyond Earth.
For Ashley, who sits at the intersection of media, culture, and lifestyle, BitBasel was more than a visually stunning experience; it was a real-time look at how storytelling itself is evolving. As a former TV news anchor and current digital creator, she understands that the future of media will live in spaces exactly like this - where art isn’t just observed, but interacted with, coded, collected, and shared across platforms.
Her presence at BitBasel positioned her not just as a spectator, but as a media voice inside the conversation: documenting, learning, and building relationships with artists, technologists, and fellow creators who are redefining what influence looks like in a tech driven era.
Saturday at the Sagamore: The Iconic World-Famous Brunch
On Saturday, Ashley attended the Iconic Sagamore Brunch, an event widely regarded as one of Miami Art Week’s premier “art-meets-lifestyle” gatherings. Each year, the Sagamore Hotel transforms into a vibrant canvas of live murals, immersive installations, music, and gourmet dining, attracting artists, collectors, celebrities, and cultural leaders from around the world.
Set against the backdrop of the hotel’s Art Deco architecture and museum-quality exhibitions, the brunch is less about simply “going out for brunch” and more about stepping into a living gallery. For Ashley, who thrives in environments where visual storytelling and lived experience intersect, this was the perfect stage.
Being in that room allowed her to:
Connect with artists and curators whose work speaks to identity, heritage, and innovation
Observe how brands and institutions activate during one of the most competitive cultural weeks of the year
Capture content that blends high-end lifestyle with genuine appreciation for the arts
As a lifestyle influencer and media host, Ashley embodies the sweet spot between accessibility and aspiration and the Sagamore Brunch is exactly the kind of space where that balance comes to life.
Sunday: The Queens Gathering – Women Who Move Culture
The weekend’s emotional peak came on Sunday with The Queens Gathering, BitBasel’s signature summit celebrating women who move culture, capital, and creativity. Hosted at the Sagamore, the daytime event brings together women leaders across art, technology, finance, media, culinary innovation, and more for talks, fireside chats, spotlights, and intimate
Curated as an intentional, high-impact experience, The Queens Gathering isn’t just another panel it’s a room full of women rewriting the rules of leadership and ownership in real time. Attendees hear candid conversations about "breakthroughs, barriers, and the power moves reshaping industries that have historically excluded or underrepresented them."
For Ashley - an Afro-Latina mother, journalist, and influencer - this space felt deeply aligned.
In a world where women of color are still fighting for visibility in boardrooms, media, and the art world, The Queens Gathering offered something rare:
A seat at the table with other women decision-makers
A chance to listen, learn, and contribute to conversations about equity, access, and narrative control
An environment where her dual identities as a media professional and as a woman building her own brand were not only welcomed, but celebrated
These are precisely the kinds of rooms Ashley seeks out as she steps further into her role as a media mogul in the making. Her presence there signaled both ambition and alignment: she’s not just reporting on culture she’s growing alongside the women who shape it.
Why Miami Art Week Matters for Ashley’s Journey
Ashley’s Miami Art Week experience wasn’t about simply being “seen” at buzzy events. It was strategic, personal, and symbolic.
As a journalist and host, she observed how stories are being told across mediums from traditional canvases to digital installations and Web3 activations.
As an influencer and lifestyle creator, she experienced high-touch, visually rich environments that naturally translate into compelling content for her audience.
As a woman of color in media, she stepped into spaces like The Queens Gathering that center voices like hers and encourage collaboration instead of competition.
For us, these moments mark an important chapter in Ashley’s trajectory. Miami Art Week 2025 showed that she doesn’t just participate in culture; she engages with the people and platforms pushing it forward.
From the immersive world of BitBasel to the energy of the Iconic Sagamore Brunch and the sisterhood at The Queens Gathering, Ashley’s Art Week journey reflected exactly who she is:
A storyteller.A connector. A media maven. An icon in the making.
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