Adidas x Traz Powell: A Milestone Moment for Miami and a Celebration of Hard Work

Today marked a monumental moment for Miami and another epic career milestone for our co-founder, Regina Smiley. As captured in the official announcement by Adidas Football US, Adidas has officially partnered with Traz Powell Stadium to outfit all 41 high school football programs across Miami-Dade County and Regina was right in the heart of it.

Traz Powell Stadium is not just a landmark in Miami's sports culture; it is a soul of high school football in the region. This collaboration between Adidas and the stadium represents a powerful investment in youth, community, and the future of athletics. It is a bold statement that Miami atheltic matters, and that the young athletes being shaped on these fields deserve the same resources and recognition as players at any level.

As part of the partnership, Adidas will provide all 41 programs with premium gear, ensuring that players across the county are outfitted with the best. But beyond the cleats and jerseys, this is about pride. About legacy. About building a new era of excellence from the ground up.

We are immensely proud of Regina for her behind-the-scenes work, leadership, and commitment to being a light and her work with MDCPS. Regina's passion for elevating her community has always been the backbone of her career. This moment isn't just a win for Adidas and Traz Powell it's a win for every young athlete who now feels seen, supported, and inspired.

Regina's presence serves as a reminder of what can happen when community engagement, and talent meet. It’s also a testament to the importance of women of color in leadership roles.

From all of us at Lipstickroyalty, we want to say: Great job, Regina. Your hard work, dedication, and vision continue to create generational impact.