The Lipstickroyalty Agency offers integrated public relations services and brand management to female and minority entrepreneurs and small business owners throughout the United States. We provide our clients with strategic counsel across the wide range of public relations, advertisement, crisis management, event coordination and visual services.
We combine traditional public relations tactics (researching, then writing and pitching stories to the media to get stories about our clients online, in print or on TV) with social media public relations tactics to skillfully respond in real time to critics, crises, recalls, conflicts, accidents and other emergencies.
Combining both methods helps our company to reach both traditional and new age ends of the market spectrum. Our company can analyze any business, individual, or organization, find the companies message and translate that message into positive media.
OUR VISION
The Lipstickroyalty Agency focuses on placing clients into positions to succeed. We create detailed campaigns with each client based on the needs of their businesses. We focus on using our services and connections to empower and uplift the growing female minority community of entrepreneurs and business owners.
Our agency has attracted a large network with strong relationships and we are able to leverage those relationships to get our clients appearances on various media outlets, build lasting relation ships for our clients in critical markets and build on or attain new skill sets. We then manage those relationships and help to reach target audiences and effective channels. We customize all campaigns based on the needs of the client.
Public Relations
Public relations is the strategic management of how a brand or individual is perceived. It focuses on reputation, credibility, and visibility through earned media, relationships, and storytelling.
PR is not about quick attention. It is about building trust, shaping narratives, and positioning clients in a way that feels authentic, aligned, and respected over time.
At its core, PR is about what people believe about you when you are not in the room.
Marketing
Marketing is how a brand communicates its message to attract, engage, and convert an audience. It includes strategy, messaging, campaigns, content, and positioning designed to drive awareness and growth.
Marketing is proactive and structured. It helps define what a brand stands for, how it shows up, and how it connects with its audience across platforms.
Marketing supports PR by creating clarity, consistency, and direction.
Advertising
Advertising is paid placement. It is when a brand pays to be seen, heard, or promoted through specific channels such as digital ads, print ads, or sponsored content.
Advertising offers immediate visibility, but that visibility ends when the spend stops. It does not build trust on its own. It buys attention, not credibility.
Advertising works best when paired with strong marketing and PR.
Traditional PR Is
Traditional PR is often limited to press outreach alone. It focuses primarily on pitching media, securing placements, and managing press without always addressing the bigger picture.
While traditional PR can be effective, it can also be siloed. Messaging, visuals, events, and brand positioning are often handled separately or outsourced, which can create inconsistency and missed opportunities.
What Makes Lipstickroyalty Agency Different
Lipstickroyalty Agency operates as a full-service, in-house agency.
We do not separate PR from marketing, events, talent support, or brand strategy. Everything works together under one roof, with one vision and one standard.
Our approach allows us to:
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Maintain consistency across messaging, visuals, and execution
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Move strategically instead of reactively
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Protect our clients’ reputations at every touchpoint
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Build long-term visibility, not temporary attention
We are not transactional. We are intentional partners invested in alignment, growth, and credibility.