The Lipstickroyalty Agency offers integrated public relations services and brand management to female and minority entrepreneurs and small business owners throughout the United States. We provide our clients with strategic counsel across the wide range of public relations, advertisement, crisis management, event coordination and visual services.
We combine traditional public relations tactics (researching, then writing and pitching stories to the media to get stories about our clients online, in print or on TV) with social media public relations tactics to skillfully respond in real time to critics, crises, recalls, conflicts, accidents and other emergencies.
Combining both methods helps our company to reach both traditional and new age ends of the market spectrum. Our company can analyze any business, individual, or organization, find the companies message and translate that message into positive media.
OUR VISION
The Lipstickroyalty Agency focuses on placing clients into positions to succeed. We create detailed campaigns with each client based on the needs of their businesses. We focus on using our services and connections to empower and uplift the growing female minority community of entrepreneurs and business owners.
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Our agency has attracted a large network with strong relationships and we are able to leverage those relationships to get our clients appearances on various media outlets, build lasting relation ships for our clients in critical markets and build on or attain new skill sets. We then manage those relationships and help to reach target audiences and effective channels. We customize all campaigns based on the needs of the client.
"The most difficult thing is the decision to act, the rest is merely tenacity"
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HOT CHOK
Reality tv star, artist, and entrepreneur
Working with Hot Chok has been an incredible experience for our team. As her official PR representatives, we manage every aspect of her business dealings, branding strategies, and media relations to ensure that her public image aligns with her vision. Our primary objective is to elevate her personal brand by positioning her as not just a talented rapper, reality TV star, and entrepreneur, but also as a multifaceted powerhouse who resonates with various audiences.
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From crafting strategic media campaigns to curating opportunities that reflect her unique identity, we aim to help Hot Chok connect with brands that not only value her talent and experience, but also appreciate her authenticity, beauty, and influence. We are committed to finding partnerships that align with her brand values and help propel her career to new heights while staying true to her artistic and entrepreneurial vision.
Our ongoing mission is to ensure that Hot Chok’s story and achievements are shared with the world, creating lasting relationships with brands that celebrate her dynamic presence in the entertainment and business spheres.
Hot Chok social media Instagram results and
review July 14th- Sep 20, 2024
Hot Chok social media Instagram results and review July 14th- Sep 20, 2024
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Key Strategies Implemented:
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Focused on Reels for Maximum Reach:
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Reels were strategically prioritized, contributing to 64.3% of the total views. Knowing that Instagram is pushing Reels, we capitalized on this to gain visibility among non-followers (49% of total reach). We encouraged Hot Chok to share short, engaging snippets of her music and behind-the-scenes moments from her entrepreneurial ventures.
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Leveraged Stories for Ongoing Engagement:
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22.5% of Hot Chok’s views came from Instagram Stories. By using interactive elements like polls, Q&As, and countdowns, we ensured consistent engagement from her followers. These stories helped to create a more personal connection with her audience, increasing retention and interaction.
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Authentic Content Without Paid Ads:
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The impressive figure of 874,859 views was achieved organically with 0% spent on ads. We focused on storytelling and sharing Hot Chok’s authentic journey, whether through her entrepreneurial endeavors or her life as a reality TV star. This resonated with both followers and non-followers.
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Balanced Content Mix:
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While Reels and Stories dominated the strategy, Posts (8.6%) and Videos (4.3%) were still incorporated to provide a comprehensive content mix. This helped in maintaining variety and appealing to different audience preferences.
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Engagement from Non-Followers:
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By focusing on discovery-based content like Reels, nearly half of the engagement (49%) came from non-followers. This approach introduced Hot Chok to new audiences, contributing to follower growth.
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Consistent Branding & Messaging:
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We ensured Hot Chok’s personal brand remained consistent across all content types, reinforcing her identity as a multi-talented individual. From music teasers to entrepreneurial announcements, every post was designed to showcase her versatility and ambition.
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Results:
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A remarkable 874,859 organic views from July 14 - September 20.
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Significant growth in engagement among both followers and non-followers, with a nearly even split between the two groups.
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Expanded reach to 130,523 accounts, despite a drop in overall reach compared to previous months.
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Our approach allowed Hot Chok to grow her audience organically, increase engagement, and maintain visibility across different segments of her career, proving that strategic, authentic content can be just as powerful as paid promotions.