Brand Discovery

At Lipstickroyalty Agency, we believe every brand has a unique story waiting to be told—one that’s bold, unforgettable, and destined to make an impact. Our Brand Discovery process is designed to dive deep into the heart of your business, uncovering your purpose, refining your message, and setting the foundation for long-term success.

What Is Brand Discovery?

Brand discovery is more than just finding the right colors or logo—it’s about understanding who you are, what you stand for, and how to connect with your audience in a meaningful way. This process helps clarify your brand’s mission, voice, and strategy, ensuring that every touchpoint reflects your true identity.

What You Can Expect:

In-Depth Brand Assessment: We’ll analyze your brand’s current position, strengths, and areas of improvement.

Customized Strategy Development

Based on your goals, we’ll create a tailored plan that aligns with your vision and speaks directly to your target audience.

Goal-Setting & Vision Mapping

Define your short- and long-term objectives, and create actionable steps to achieve measurable growth.

Competitor Analysis

Understand your industry landscape and find new ways to stand out from the competition.

Personalized Consultation

Collaborate with our expert team to fine-tune your messaging, visuals, and strategies.

So happy we've made it this far! Now the fun really begins!

A brand discovery is an essential first step in building a successful public relations and marketing strategy. It provides valuable insights into your company's values, goals, target audience, and unique selling points. As a public relations and marketing agency, we understand the importance of creating a strong brand identity and messaging that resonates with your audience.

This document serves as a guide to help you complete a comprehensive brand discovery for our agency to better understand your business and develop effective communication strategies. The information gathered from this exercise will serve as the foundation for all future branding and marketing efforts.

First name*

Last name*

Email*

Phone*

Please provide us with an overview of your company's history, including when it was founded, its mission and values, and any notable achievements or milestones. This will help us understand the foundation of your brand and how it has evolved over time.

Position*

Company name*

How long have you been in business and what inspired you to start?*

Who are the decision makers in your company? *

Please share any notable achievements, mentions, highlights, and or milestones.*

What/Who is your target market?*

Communication Channels

In today's digital age, there are countless communication channels available for reaching audiences.

Which ones are most effective for your business? Do you have a strong online presence, or do you rely on traditional forms of adver*

What is the mission of your business?*

Instagram (@)*

Facebook*

TikTok (@)

Twitter (X)

Please list any other social media account you may have:*

Your brand's voice and personality should align with your target audience ..... Describe the tone, language, and style that best represents your brand. Is it professional and authoritative or friendly and approachable? This will inform how we communicate your message to the public.

What businesses or organizations do you find inspiring in relation to your industry? *

Tell us about your overall brand vision visually. If you have a logo upload below. If not can you describe your vision for your brand logo / logo revamp.*

Current Logo

What are your brand colors?*

Do you have a website? If so please include it below. If you are in need of a website revamp tell us about how you'd like for it to function. *

How do you want your brand to be perceived by the public?

What words or emotions do you want people to associate with your brand? Understanding this can help us craft messaging that elicits the desired response from your audience.*

What are some marketing strategies that you've tried? *

What types of video content do you currently have :

What are your 6-month goals for your business?*

Who are your top three competitors?*

What services or products do you offer?*

What problem/s does your business solve?*

What products do you offer or would like to offer?*

What are your weaknesses?*

What are your strengths?*

Have you ever worked with a publicist, strategist, marketing professional or agency?If so please tell us about your experience ...*

Do you feel as though you have a "community" if so tell us how you serve your community...

Have you ever been mentioned in the press? If so please include links so that we can review:

How did you hear about us? What do you hope to accomplish?*

Your investment

Understanding Your Investment with Lipstickroyalty Agency

We believe that achieving extraordinary results requires a clear understanding of the investments needed to bring your vision to life. Below, we outline why having a defined budget is essential, how it is applied to your project, and what you can expect when partnering with us.

Why is a Budget Needed?

A budget is more than just a number—it’s the foundation for building a customized strategy that aligns with your goals. It allows us to:

Allocate resources effectively to ensure your project gets the attention it deserves.
Invest in the tools, platforms, and services necessary to execute campaigns seamlessly.
Deliver measurable results while maximizing your return on investment.

How is Your Budget Applied?

We prioritize transparency and accountability when applying your budget. Here’s how we use it:

Strategic Planning & Execution: Time spent crafting strategies, creating content, and managing campaigns.
Creative Development: Design, production, and other creative elements tailored to your brand identity.
Technology & Tools: Premium software, social media platforms, analytics tools, and other resources that enhance performance.
Team Expertise: The specialized skills and expertise of our dedicated team, ensuring you have the best professionals working on your brand.
Outreach & Amplification: Ad placements, influencer partnerships, or paid promotions to ensure your message reaches the right audience.

Investment Tiers

To provide clarity, we offer tiered investment options designed to suit a variety of needs:

Starter Level: For brands seeking foundational support and growth-focused strategies. Starting at $2,500 / 20 hours per month min.
Growth Level: For established brands ready to expand their reach and impact. Starting at $3,000 / 40 hours per month min.
Custom Level: Fully tailored services designed for comprehensive brand-building and high-level campaigns. Starting at $5,000 / 60 hours per month min.

Transparency & Accountability

We value your trust and are committed to being completely transparent about where your investment is going. At every stage of our collaboration, you’ll receive detailed updates, itemized reports, and measurable outcomes, so you’ll always know how your budget is being utilized and the results it’s driving.

Please select one option:

$2,500

$3,500

$4,500

$5,000+

No budget (the skies the limit)

One-Time Project ($2k +)

Other

Relationship Status

How soon would you like to get started? Please indicate the date you had in mind below:

Date

Month

Day

Year

Select Your Preference*

6-months

12-months

24-months

Other

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OUR VISION