Why Authentic Brand Partnerships Matter: Ashley Flete x Menchie’s Tamarac

We believe in partnerships that not only align with our clients’ platforms but also empower their purpose, amplify their stories, and create meaningful moments.The recent collaboration between our client - influencer and media personality Ashley Flete and Menchie’s Tamarac is a beautiful example of that mission in action.

Ashley is a business owner, media personality, and lifestyle influencer. She has built her platform around authenticity, community, motherhood, and self-expression. Hence why partnering with Menchie’s Tamarac for a special Mommy & Me summer activation was a moment of representation and real-life joy.

This collaboration marked Ashley’s first-ever campaign with her daughter, lovingly dubbed her "mini me." Together, they hosted a joyful day of sweet treats, family connections, and local engagement all while showcasing the power of celebrating motherhood, culture, and simple moments that bring people together.

The collab wasn’t just cute; it was intentional. Menchie’s Tamarac, known for its vibrant atmosphere and diverse local customer base, was the perfect partner to help create this experience.

Why does this matter?

Because when influencers align with brands that reflect who they are at their core, the content created is more than just promotional it becomes powerful storytelling. These types of campaigns drive deeper engagement, inspire brand loyalty, and spark conversations that matter.

For Ashley, the collaboration represented more than frozen yogurt it was about legacy, love, and visibility as a multi-dimensional woman and mother in media. For the brand, it demonstrated a commitment to connecting with local voices and elevating real community narratives.

This partnership is a reminder that when we lead with purpose, the impact always goes further.

Cheers to more collaborations that feel good, do good, and reflect the richness of our clients’ lived experiences.

Follow Ashley’s journey at @iamflete_ and support Menchie’s Tamarac for more sweet, community-centered moments.