In business, change is inevitable. With change comes success and it can start with re-branding. Re-branding is a marketing strategy we use for clients who are looking to increase their sales, or need a business “revamp”.
A re-brand campaign can consist re-creating the visual identity of your brand like : updating your logo, or website and marketing materials.
However, re-branding is beyond the visual identity- it also requires meeting the needs of your market through a comprehensive campaign plan.
Your plan should include research on your market, how you differentiate from the next company and strategies that will help you meet the demands of your audience.