Masha Kova Steps Into the Room: Inside Radiate Kombucha's Naked Flavor Launch at 1 Hotel South Beach

Miami had a moment tonight, one definitely worth raving about, and client Masha Kova was there for the magic.

The rising pop and R&B artist attended the exclusive launch celebration for Radiate Kombucha's newest flavor, Naked, held at the iconic 1 Hotel South Beach (2341 Collins Ave, Miami Beach, FL) from 6 to 8 PM.

The intimate, invitation-only event brought together brand tastemakers, influencers, wellness advocates, and cultural figures against one of Miami's most stunning backdrops — and the energy in the room matched every bit of it.

Inside the Naked Launch

The evening was a full sensory experience — thoughtfully designed to embody everything Radiate Kombucha stands for.

Guests were treated to tastings of the new Naked flavor, a clean, bold addition to Radiate's growing lineup of wellness-forward kombucha drinks. Kombucha, for those new to it, is a fermented tea beverage celebrated for its probiotic benefits, natural energy, and gut health properties — and Radiate has built a brand around making that wellness lifestyle feel anything but ordinary.

The launch also featured boudoir-inspired photoshoots, giving guests the opportunity to capture the moment in an intimate, editorial setting and specially curated gift bags that reflected the brand's aesthetic down to the last detail.

This wasn't just a product launch. It was a brand world, fully realized in one evening.

In The Room

Radiate Kombucha is a brand built around wellness, boldness, and living authentically. Strip away the label, and you have a brand philosophy that mirrors exactly where Masha is in her career and who she's building her audience to be.

For an artist whose momentum is accelerating — with her single "The Worst" debuting on SiriusXM's The Heat (Channel 46), Aquarius out, an upcoming release featuring Grammy Award-winning producer Teddy Riley, and a growing national presence — being in aligned with brands like Radiate, and being invited to rooms like these, matter.

The Bigger Picture: Brand Alignment as Strategy

When a wellness brand built on authenticity and boldness hosts a pop and R&B artist whose music is about walking confidently into who you are — the room makes sense. The story writes itself. And that is when the most powerful brand partnerships begin... with a moment of alignment that both sides feel.

About Radiate Kombucha

Radiate Kombucha is a wellness beverage brand offering a range of kombucha flavors crafted for those who choose to live boldly. The Naked flavor, their latest release, continues the brand's commitment to clean ingredients and authentic living. Follow their journey and learn more about where to find Radiate near you.

About Masha Kova

Masha Kova is a rising pop and R&B artist on the move. A classically trained musician with a sound that bridges nostalgia and now, she is building a brand and a body of work designed for longevity — not just the moment.

Recent highlights:

→ "The Worst" debuted on SiriusXM's The Heat (Channel 46) on The Hottest Countdown as New Music to Watch

→ "Aquarius" single and video release

→ Upcoming single "Bye Bye Bye" featuring and produced by legendary hitmaker Teddy Riley

→ Growing national and international press presence, with more announcements

ahead

About The Lipstickroyalty Agency

Lipstickroyalty Agency Inc. is a full-service PR and marketing agency based in Miami, serving clients globally. We handle public relations, brand strategy, talent PR, events, creative, crisis communications, and marketing — all under one roof, all working from one strategy.

This is what it looks like when it's working.

Follow Masha Kova: @iammashakova

For press and partnership inquiries: shawn@thelipstickroyaltyagency.com

www.thelipstickroyaltyagency.com | @lipstickroyalty