The Lipstickroyalty Agency offers integrated public relations services and brand management to female and minority entrepreneurs and small business owners throughout the United States. We provide our clients with strategic counsel across the wide range of public relations, advertisement, crisis management, event coordination and visual services.
We combine traditional public relations tactics (researching, then writing and pitching stories to the media to get stories about our clients online, in print or on TV) with social media public relations tactics to skillfully respond in real time to critics, crises, recalls, conflicts, accidents and other emergencies.
Combining both methods helps our company to reach both traditional and new age ends of the market spectrum. Our company can analyze any business, individual, or organization, find the companies message and translate that message into positive media.
OUR VISION
The Lipstickroyalty Agency focuses on placing clients into positions to succeed. We create detailed campaigns with each client based on the needs of their businesses. We focus on using our services and connections to empower and uplift the growing female minority community of entrepreneurs and business owners.
Our agency has attracted a large network with strong relationships and we are able to leverage those relationships to get our clients appearances on various media outlets, build lasting relation ships for our clients in critical markets and build on or attain new skill sets. We then manage those relationships and help to reach target audiences and effective channels. We customize all campaigns based on the needs of the client.
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Pink Cherry Pole & Dance Studio
Client: Pink Cherry Pole and Dance Studio
Industry: Fitness and Dance
Services Provided Thus Far:
Website Revamp
Logo Redesign
Social Media Marketing
New Marketing Tactics and Strategies
Background
Pink Cherry Pole and Dance Studio is a dynamic and thriving fitness and dance studio specializing in pole dancing and dance fitness classes. Known for its vibrant community and empowering atmosphere, the studio sought to elevate its brand presence and attract a broader audience. To achieve this, Pink Cherry partnered with us to undertake a comprehensive brand and marketing overhaul.
Objectives
Revamp the existing website to enhance user experience and functionality.
Redesign the logo to better reflect the studio's brand identity.
Develop and implement a robust social media marketing strategy.
Introduce new marketing tactics to increase brand awareness and customer engagement.
Website Revamp
The first step in our collaboration was to revamp the Pink Cherry website. The previous website, while functional, needed a modern aesthetic and user-friendly navigation that's critical in today's digital landscape.
Our key focus areas included:
User Experience (UX): Simplifying the site structure to ensure intuitive navigation.
Design: Incorporating visually appealing graphics and a vibrant color scheme that aligns with the studio’s energetic brand.
Functionality: Adding new custom features.
SEO Optimization: Implementing SEO best practices to improve search engine rankings and increase organic traffic.
As a result, the new website not only looks more appealing but also provides a seamless experience for current and prospective clients.
Logo Redesign
Our goal was to create a logo that is contemporary, vibrant, memorable, and reflective of the studio’s core values—strength, empowerment, and community.
Design Process
Final Design
The new logo has been well-received, contributing significantly to the studio's refreshed brand identity.
Social Media Marketing
Understanding the importance of a strong social media presence, we developed a comprehensive social media marketing strategy tailored to Pink Cherry’s target audience.
Platform Focus: Concentrated efforts on Instagram, Facebook, and TikTok, given their popularity among the studio's demographic.
Content Strategy: Curated a mix of engaging content including class highlights, instructor spotlights, client testimonials, and behind-the-scenes footage.
Engagement: Implemented interactive elements like polls, Q&A sessions, and live streams to foster community engagement.
This approach has led to a significant increase in followers, engagement rates, and ultimately, class sign-ups.
Results
The comprehensive approach to revamping Pink Cherry Pole and Dance Studio’s brand and marketing efforts has yielded impressive results:
Website Traffic: An increase in website traffic within the first month.
Social Media Growth: An increase in Instagram followers and engagement.
Client Acquisition: New client sign-ups attributed to the new marketing tactics and enhanced online presence.
Brand Perception: Positive feedback from clients regarding the refreshed brand image and improved communication.
Conclusion
Our partnership with Pink Cherry Pole and Dance Studio has been a resounding success. By revamping the website, redesigning the logo, and implementing strategic social media marketing and innovative tactics, we have significantly helped with enhancing the studio’s brand presence and client engagement.
We look forward to continuing our collaboration and exploring new avenues for growth and success.
Let’s Work Together
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