So happy we've made it this far! Now the fun really begins!

A brand discovery is an essential first step in building a successful public relations and marketing strategy. It provides valuable insights into your company's values, goals, target audience, and unique selling points. As a public relations and marketing agency, we understand the importance of creating a strong brand identity and messaging that resonates with your audience.

This document serves as a guide to help you complete a comprehensive brand discovery for our agency to better understand your business and develop effective communication strategies. The information gathered from this exercise will serve as the foundation for all future branding and marketing efforts.

Please provide us with an overview of your company's history, including when it was founded, its mission and values, and any notable achievements or milestones. This will help us understand the foundation of your brand and how it has evolved over time.

Communication Channels

In today's digital age, there are countless communication channels available for reaching audiences.

Your brand's voice and personality should align with your target audience ..... Describe the tone, language, and style that best represents your brand. Is it professional and authoritative or friendly and approachable? This will inform how we communicate your message to the public.

How do you want your brand to be perceived by the public?

Your investment

Understanding Your Investment with Lipstickroyalty Agency

We believe that achieving extraordinary results requires a clear understanding of the investments needed to bring your vision to life. Below, we outline why having a defined budget is essential, how it is applied to your project, and what you can expect when partnering with us.

Why is a Budget Needed?

A budget is more than just a number—it’s the foundation for building a customized strategy that aligns with your goals. It allows us to:

• Allocate resources effectively to ensure your project gets the attention it deserves.

• Invest in the tools, platforms, and services necessary to execute campaigns seamlessly.

• Deliver measurable results while maximizing your return on investment.

How is Your Budget Applied?

We prioritize transparency and accountability when applying your budget. Here’s how we use it:

1. Strategic Planning & Execution: Time spent crafting strategies, creating content, and managing campaigns.

2. Creative Development: Design, production, and other creative elements tailored to your brand identity.

3. Technology & Tools: Premium software, social media platforms, analytics tools, and other resources that enhance performance.

4. Team Expertise: The specialized skills and expertise of our dedicated team, ensuring you have the best professionals working on your brand.

5. Outreach & Amplification: Ad placements, influencer partnerships, or paid promotions to ensure your message reaches the right audience.

Investment Tiers

To provide clarity, we offer tiered investment options designed to suit a variety of needs:

• Starter Level: For brands seeking foundational support and growth-focused strategies. Starting at $2,500 / 20 hours per month min.

• Growth Level: For established brands ready to expand their reach and impact. Starting at $3,000 / 40 hours per month min.

• Custom Level: Fully tailored services designed for comprehensive brand-building and high-level campaigns. Starting at $5,000 / 60 hours per month min.

Transparency & Accountability

We value your trust and are committed to being completely transparent about where your investment is going. At every stage of our collaboration, you’ll receive detailed updates, itemized reports, and measurable outcomes, so you’ll always know how your budget is being utilized and the results it’s driving.

Relationship Status

How soon would you like to get started? Please indicate the date you had in mind below: