The Lipstickroyalty Agency offers integrated public relations services and brand management to female and minority entrepreneurs and small business owners throughout the United States. We provide our clients with strategic counsel across the wide range of public relations, advertisement, crisis management, event coordination and visual services.
We combine traditional public relations tactics (researching, then writing and pitching stories to the media to get stories about our clients online, in print or on TV) with social media public relations tactics to skillfully respond in real time to critics, crises, recalls, conflicts, accidents and other emergencies.
Combining both methods helps our company to reach both traditional and new age ends of the market spectrum. Our company can analyze any business, individual, or organization, find the companies message and translate that message into positive media.
OUR VISION
The Lipstickroyalty Agency focuses on placing clients into positions to succeed. We create detailed campaigns with each client based on the needs of their businesses. We focus on using our services and connections to empower and uplift the growing female minority community of entrepreneurs and business owners.
Our agency has attracted a large network with strong relationships and we are able to leverage those relationships to get our clients appearances on various media outlets, build lasting relation ships for our clients in critical markets and build on or attain new skill sets. We then manage those relationships and help to reach target audiences and effective channels. We customize all campaigns based on the needs of the client.
"The most difficult thing is the decision to act, the rest is merely tenacity"
Shawn Nelson
CEO, Co-Founder, Publicist, Strategist
For Shawn Nelson, public relations has never been just about securing media coverage. It has always been about building brands with purpose, creating opportunities for others, and helping people tell stories that leave a lasting impact.
As the Founder and CEO of The Lipstickroyalty Agency Inc., Shawn leads a women-owned, minority-owned public relations, marketing, and brand strategy agency dedicated to helping brands, artists, founders, corporations, nonprofit organizations, and government agencies build visibility, credibility, and long-term growth.
Founded in 2013 alongside her life partner and Co-Founder, Regina Smiley, The Lipstickroyalty Agency was built from the ground up through faith, resilience, and an unwavering commitment to excellence. After nearly a decade of independent growth, the agency officially incorporated in 2022 and remains proudly self-funded. Together, Shawn and Regina have transformed their vision into a multidisciplinary agency serving clients across the entertainment, fashion, beauty, hospitality, food and beverage, nonprofit, government, and lifestyle industries.
As CEO, Shawn oversees every aspect of the agency's operations, including executive leadership, public relations, integrated marketing, media relations, creative direction, business development, partnerships, operations, and team management. She believes successful campaigns are built on more than publicity. They require thoughtful strategy, meaningful relationships, consistent execution, and a deep understanding of the audiences brands are trying to reach.
Over the past decade, Shawn has led integrated campaigns, national media rollouts, product launches, experiential events, influencer partnerships, brand collaborations, and reputation management strategies for a diverse portfolio of clients. Under her leadership, The Lipstickroyalty Agency has become known for blending strategic storytelling with measurable business outcomes while helping clients build brands that stand the test of time.
Among the agency's recent work, Shawn led the strategic rollout for recording artist Masha Kova's collaboration with Grammy Award-winning producer Teddy Riley, serving as the artist's Agency of Record. Her team managed public relations, marketing, brand partnerships, creative strategy, and campaign execution, including a 20-plus digital billboard campaign, media outreach, and distribution support across VEVO. The agency's work has contributed to visibility through digital out-of-home advertising, regional television, digital media, music platforms, and national campaign opportunities.
In addition to leading the agency, Shawn serves as Editor-in-Chief of SIGNATURE BRIDE Magazine, a publication dedicated to celebrating Black and Brown love stories, wedding professionals, and culturally rich wedding experiences that have historically been underrepresented in mainstream bridal media. Through the magazine, she continues her commitment to amplifying diverse voices while creating meaningful conversations around entrepreneurship, community, relationships, and culture.
One of Shawn's greatest passions is creating opportunities for the next generation of communications professionals.
Throughout the agency's journey, she has intentionally hired, mentored, and invested in emerging talent, particularly college students and young Black and Latina professionals who are often underrepresented within the communications industry. To date, The Lipstickroyalty Agency has provided paid, hands-on experience to up to ten young professionals, allowing them to contribute to public relations campaigns, marketing initiatives, experiential events, media relations, creative strategy, and client management while gaining real-world agency experience that is often difficult to access.
Shawn's leadership has also been shaped by profound resilience.
After the loss of her younger brother in 2021 and her father in 2022, she made the courageous decision to continue building the agency while navigating unimaginable grief. Rather than allowing those experiences to define her future, they strengthened her commitment to creating opportunities, serving her clients with excellence, mentoring young professionals, and building a business rooted in purpose and legacy. Those seasons reinforced her belief that leadership is not defined by circumstances, but by how you continue showing up when life becomes difficult.
Her commitment to entrepreneurship, business leadership, and community impact has earned recognition throughout South Florida, including being named, alongside Regina Smiley, a Miami Legacy 40 Under 40 Honoree.
Today, Shawn continues to lead with the same philosophy that inspired her to launch The Lipstickroyalty Agency more than a decade ago:
Relationships matter. Strategy matters. People matter.
Whether advising a founder preparing for launch, representing an artist on a national campaign, guiding a corporate communications strategy, or helping a nonprofit amplify its mission, Shawn believes public relations is about far more than publicity.
It is about building trust, creating meaningful connections, and helping people leave a legacy that extends far beyond the headlines.