The Lipstickroyalty Agency offers integrated public relations services and brand management to female and minority entrepreneurs and small business owners throughout the United States. We provide our clients with strategic counsel across the wide range of public relations, advertisement, crisis management, event coordination and visual services.
We combine traditional public relations tactics (researching, then writing and pitching stories to the media to get stories about our clients online, in print or on TV) with social media public relations tactics to skillfully respond in real time to critics, crises, recalls, conflicts, accidents and other emergencies.
Combining both methods helps our company to reach both traditional and new age ends of the market spectrum. Our company can analyze any business, individual, or organization, find the companies message and translate that message into positive media.
OUR VISION
The Lipstickroyalty Agency focuses on placing clients into positions to succeed. We create detailed campaigns with each client based on the needs of their businesses. We focus on using our services and connections to empower and uplift the growing female minority community of entrepreneurs and business owners.
Our agency has attracted a large network with strong relationships and we are able to leverage those relationships to get our clients appearances on various media outlets, build lasting relation ships for our clients in critical markets and build on or attain new skill sets. We then manage those relationships and help to reach target audiences and effective channels. We customize all campaigns based on the needs of the client.
Shawn Nelson
Energetic creative Public Relations professional with a passion to impart and inspire.
Experienced in brand management, storytelling, press/media placement, integrated marketing campaigns, crisis management, and graphic design.
Bi-lingual Spanish/ English, efficient in Adobe and Word software, and multi-tasking.
From a very young age, I’ve been apart of various community-based organizations like 4-H, Breakthrough Miami (formally known as Summerbridge), as well as, participating in socially conscious projects while at Florida A & M University. In the past six years, I’ve worked as an entrepreneur designing and providing innovative public relations solutions.
With a specialty in storytelling, I’ve had the opportunity to help brands connect, empower, and educate the masses. Through graphic design and branding strategies, I curated and developed projects that supported various social conscious initiatives including the fight against homelessness, supporting women in distress, back to school initiatives, and even uncovering the true story behind brands like Uncle Nearest Whiskey.
I believe in empowering others to reach their full potential- through innovative and out of the box thinking. As a woman of color, I discovered the importance of being multi-faceted which birthed my love for design. I enjoy working with teams, and would like to further my expertise. I am bilingual Spanish, a great multi-tasker and always eager to learn.
My background includes corporate, agency and freelance graphic design experience, with a history of print, interactive, and digital design projects. I have worked on various marketing, advertising, product launch and image campaigns for a host of entrepreneurs, churches, startup and mid-size businesses like Golden Yacht Charters, Miami Yacht Connect, Form50 Fitness, Uncle Nearest Whiskey, reality star Dutchess of Ink, and Hartley Capital to name a few.
Highlights of my design skills include:
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Print and Digital Graphic Design
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Website Design
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Packaging Design
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Brand Creation and Extension
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Interactive Media and Typography Design
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Clickable Prototypes
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Pre-Press and Printing Processes
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Color Rendering and Correction
Highlights of my public relations skills include:
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Event management
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Media Relations
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Press, copy creation
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Content Creations
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Developing integrated marketing campaigns
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Social Media Management
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In-bound and Out-bound marketing strategies
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Crisis Management
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Brand Management
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Advertisement placement and design
I am proficient in Adobe Creative Suite, and a range of other design, video, web, and multimedia software. I enjoy collaborating with clients, creative teams and production professionals to bring their visions to life through innovative design solutions.
"As a woman of color, I discovered the importance of being multi-faceted..."
SHAWN NELSON
Social Media Collateral
Specializing in : Social Media Ads/Flyers, Story Posts, Animated Posts