The Lipstickroyalty Agency offers integrated public relations services and brand management to female and minority entrepreneurs and small business owners throughout the United States. We provide our clients with strategic counsel across the wide range of public relations, advertisement, crisis management, event coordination and visual services.
We combine traditional public relations tactics (researching, then writing and pitching stories to the media to get stories about our clients online, in print or on TV) with social media public relations tactics to skillfully respond in real time to critics, crises, recalls, conflicts, accidents and other emergencies.
Combining both methods helps our company to reach both traditional and new age ends of the market spectrum. Our company can analyze any business, individual, or organization, find the companies message and translate that message into positive media.
OUR VISION
The Lipstickroyalty Agency focuses on placing clients into positions to succeed. We create detailed campaigns with each client based on the needs of their businesses. We focus on using our services and connections to empower and uplift the growing female minority community of entrepreneurs and business owners.
Our agency has attracted a large network with strong relationships and we are able to leverage those relationships to get our clients appearances on various media outlets, build lasting relation ships for our clients in critical markets and build on or attain new skill sets. We then manage those relationships and help to reach target audiences and effective channels. We customize all campaigns based on the needs of the client.
Outreach
A glimpse of some of our outreach projects and campaigns.
Kids Fest Tally - Community building (Youth)
Kids Fest Tallahassee is an initiative to empower, support, and build the Tallahassee community and surrounding areas. Invited educational vendors such as Homeschool businesses, small businesses, and other local businesses were able to connect and patronize with those in attendance. The inaugural event took place on the campus of Florida A & M University where we served over 1K families with back to school supplies, free haircuts, important information, and empowerment to start a great school year. Due to COVID-19 we had to revisit the event until Fall of 2022. Supporters and partners included Tallahassee fire department, Tallahassee Police Department, Cricket Wireless, and USMC to name a few. The ultimate goal with this campaign was and is to empower black and brown communities who are often forgotten about, misjudged or misled.
Power Brunch Tour - Community building (Adults)
The Power Brunch Tour was founded by USMC veteran and philanthropist Ayla Madison, as well as, Shawn Nelson of Lipstickroyalty. The purpose of this brunch is to provide a safe space for dialogue, community, networking and empowerment. Influential speakers are invited to join the panel to share their experiences such as: business, entrepreneurship, philanthropy, and mental health. This is an interactive event that allows attendees to join in on the open panel, learn, and patronize the local vendors in attendance. The first two were a complete success and included partnerships like Uncle Nearest Whiskey and Curls.
TLRA Cares - Community outreach (Families, Adults, Youth)
The Lipstickroyalty Agency in collaboration with several organizations like : Alpha Kappa Alpha Sorority, Zeta Phi Beta, The Salvation Army, local food pantries - activated multiple community projects to help serve the community food, basic essentials, and even youth tutoring.
Uncle Nearest Whiskey Initiative - (Adults)
Our goal is to help whiskey lovers of all walks of life to fall in love with the fastest growing independent whiskey in the nation. Owned and founded by an African American woman Fawn Weaver who dispelled the story behind the whiskey which was that a slave named Nearest Greene is the godfather of whiskey. He mentored all of the whiskey master distillers such as Jack Daniels. We have activated dozens of events across the South East in support of the brand and to help educate others of the truth behind whiskey.